PLA’s signature early childhood literacy tool, Every Child Ready to Read @ Your Library (ECRR), is released. ECRR is a turn-key, research-based early literacy outreach education program for parents and caregivers. PLA and the Association for Library Service to Children (ALSC) concluded that public libraries could have an even greater impact on early literacy through an approach focused on educating parents and caregivers. If the primary adults in a child’s life can learn more about the importance of early literacy and how to nurture pre-reading skills at home, the effect of library efforts can be multiplied.